Helpful information and guidelines

Thank you for choosing to raise money to support Animal Welfare League SA (AWL).

To help make your fundraising a success, we’ve put together some handy information and guidelines. These resources are here to support you every step of the way and outline what’s legally required when fundraising for AWL.

Using AWL’s Name and Logo

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There are a few things to keep in mind when using our name/logo in your fundraiser:
  • Please use wording that clearly shows your activity is in support of AWL – for example, “Dog Wash Day in support of Animal Welfare League SA” or “Bake Sale with proceeds going to AWL SA.”
  • You’re welcome to use our 'Supporting AWL' logo, which you can download in the Resources section. Unfortunately, we can’t authorise use of AWL’s official logo.
  • Any promotional materials (like flyers, posters or social media posts) that feature our name or logo should be sent to us for approval before they go public – just to make sure everything aligns with our messaging.

Media & Promotions

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  • If you’re chatting to the media about your fundraiser, just remember you’re representing yourself as a supporter of AWL, not as a spokesperson or official representative.

Animal Welfare

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At AWL, the wellbeing of animals is at the heart of everything we do, so we ask that your fundraising activity reflects this same care and respect.

  • If animals will be present at your event they should be safe and comfortable.
  • Please ensure animals have access to shade, water, rest breaks, and are not put in stressful or unsafe situations.
If you’re unsure whether an activity is appropriate, just reach out to us, we’re happy to help!

Insurance, Permits & Legal Stuff

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  • As the event organiser, it’s your responsibility to make sure your fundraiser meets all local laws and requirements.
  • Unfortunately, community fundraising activities aren’t covered by AWL’s public liability insurance.
  • You’ll need to organise any permits or licences yourself – this could include council permits, food handling certificates, or liquor licences, depending on what your event involves.

Handling Funds

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  • You’re responsible for managing the money raised during your event. It's a good idea to keep clear records of all income and expenses.
  • All funds raised must be returned to AWL within 14 days of your event.
  • If you’re using AWL's online fundraising platform, anyone who donates to your fundraiser will automatically receive their tax-deductible receipt.
  • If you collect offline donations and require tax deductible receipts, please contact our friendly team via email at supportercare@awl.org.au

Extra Tips for a Smooth Fundraiser

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  • Safety first: Make sure your event is safe for everyone – including any animals involved. Keep pets comfortable, cool, and never in harm’s way.
  • Stay in touch: We’d love to hear about your event and support you however we can – whether that’s giving you a shout-out, sharing your fundraiser, or helping with approvals.
  • Celebrate your impact: Don’t forget to tag us on social media and share photos – your fundraiser helps give second chances to animals who need it most.